Car market

BMW X5 And Volvo XC90 Go Nip And Tuck In Europe

Premium large SUV market in Europe stands out with duality. The German BMW X5 and the Swedish Volvo XC90 had almost the same sale results in 2018.


Last-year sales in European large SUV segment feature several interesting facts. First of all, there is no pronounced leader.

Formally, the BMW X5 took the 1st place. This Bavarian flagship was chosen by 30,590 people. However, the Volvo XC90 lagged behind little: 30 356 units sold. At the same time, if the demand for the Swedish SUV remained the same, then it dropped by 12% for the X5, which is an alarming trend.

Moreover, the updated Volvo XC90 (pictured above) with an advanced hybrid system enters the market in 2019. This gives a certain chance to the Scandinavian model.

2019 BMW X5
2019 BMW X5

Howbeit, the parity of the BMW X5 and Volvo XC90 may well be broken by another player – the Mercedes-Benz GLE. It became the 3rd in its segment last year, but the automaker presented a new-generation car pretending to leadership.

The Audi Q7 became the 4th, having lost 24% of sales in comparison with 2017. The reason for decline was, in our opinion, the coupe-shaped Audi Q8 entry into the market. Almost 8,000 people bought the car in 2018.

The manufacturer calls the Audi Q7 and Audi Q8 completely different models. Generally speaking, this is true. Nevertheless, speaking of Audi’s large SUVs, we would consider them close to each other, if not in pair.

Wealthy Europeans purchased 1,217 Bentley Bentaygas, 290 Lamborghini Uruses and 67 Rolls Royce Cullinans last year.

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