BMW is not going to build a pickup truck to rival to the Mercedes-Benz X-Class. According to Klaus Frolich, board member for BMW Development, the premium pickup segment is not large and profitable enough to pay attention to it now.
He is negative towards appearance of a pickup in the Bavarian brand lineup and expressed this in one of his interviews. He believes a ladder frame is needed for a real pickup, and a monocoque chassis would be a compromise.
Those two platforms BMW has are not suitable for creating a full-fledged model. Mr. Frolich sees not market potential for a monocoque pickup. He also doubts the company will be able to offer the model better than that of Mercedes.
Even if Mercedes-Benz sells 4,000 X-Class pickups a month worldwide, such vehicles will not be in demand, he supposes.
Last year, BMW Vice President suggested that a pickup truck might appear in the BMW lineup to focus on the Australian market and be a true BMW consistent with philosophy of the brand.
We’d like to remind, that the Mercedes-Benz X-Class is a body-on-frame pickup truck presented by Daimler AG in 2017. It is produced at factories in Barcelona, Spain and Cordoba, Argentina. The model went on sale in late 2017. It shares the platform and engines with the Nissan Navara and the Renault Alaskan.