Official debuts

BMW Begins Production of Its Most Powerful Model

It is about the BMW XM Label Red exclusive version that makes 738 horsepower.

This month, the most powerful model of the brand – 2024 BMW XM Label Red – debuts at the Auto Shanghai 2023 (April 18-27) and goes into production at BMW Group Plant Spartanburg in South Carolina.

Why does this model deserve attention, and why is it unique?

The XM Sports Activity Vehicle (SAV) itself is BMW’s first-ever electrified high-performance car. Its Label Red modification not only has a special appearance with a black and red motif in the exterior and interior, but it is 94 hp more powerful than the standard model and more innovative, no matter how you look at it.

The car’s powertrain is conceptually similar to that of the new BMW M Hybrid V8 endurance racing car, which will compete in racing events throughout 2023.


features an extroverted design with exclusive details:

BMW XM Label Red_ Front
2024 BMW XM Label Red
2024 BMW XM Label Red_ Back
2024 BMW XM Label Red Back Part


features a Sports car cockpit with BMW Curved Display and M Lounge in the rear; BMW Live Cockpit Professional as standard, and advanced driver assistance systems:

BMW XM Label Red 2024 Interior
2024 BMW XM Label Red Interior

Plus the car features model-specific chassis tuning, an M xDrive rear-biased all-wheel-drive system, an M Sport differential, and integrated transverse dynamics management.

The icing on the cake is the model’s

M HYBRID Drivetrain System and Its Parts:

  • a high-revving 4.4-liter V8 combustion engine with M TwinPower Turbo tech that produces 577 hp at 5,600 rpm and 553 lb-ft (74 lb-ft over the standard XM) at 1,800-5,400 rpm;
  • a 194-hp/206-lb-ft electric motor with instantaneous power delivery and an innovative pre-gearing stage for torque increase;
  • a high-voltage lithium-ion battery that has a net energy content of 19.2 kWh;
  • Combined Charging Unit that enables AC charging at up to 7.4 kW. 

And here are some

Performance Figures:

  • a top speed is electronically limited to 155 mph or 175 mph with an M Driver’s Package;
  • a 0-60 mph sprint takes 3.7 seconds;
  • an estimated electric range is about 30 miles;
  • a speed achieved in electric mode is 87 mph.

Potential Rivals

of the 644-hp BMW XM include:

  • Maserati GranTurismo Trofeo (542 hp)
  • BMW M8 Coupe Competition (617 hp)
  • Mercedes-Benz AMG GT R Pro (577 hp)
  • Porsche Cayenne Turbo (541 hp)
  • Lexus LX 570 Sport Plus (383 hp)
  • Lamborghini Urus (657 hp)
  • Mercedes-Benz Maybach S-Class (496 hp)
  • Land Rover Range Rover Sport SVR (575 hp)
  • Bentley Bentayga (626 hp),
2023 Bentley Bentayga EWB image
2023 Bentley Bentayga Extended Wheelbase

but they are all inferior in power to the 738-hp BMW XM Label Red.

Other Powerful BMW Models:

BMW M5 CS (627 hp), BMW X6M Competition (617 hp). BMW iX M60 (610 hp). BMW M4 CSL (543 hp),
BMW M850i (523 hp), BMW M3 Competition (503 hp), BMW M4 DTM Champion (493 hp), and BMW M3 GTS (444 hp).

2022 BMW M5 CS image
2022 BMW M5 CS

Source: BMW

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