The Big German Three – Mercedes-Benz, BMW and Audi share a little more than 5% of the US car market in 2018 – approximately the same as in 2017. However, this year the situation may change.
According to the results of sales in the USA in 2018, Mercedes-Benz became the leader among these three with 354,000 vehicles sold, including the Sprinter LCV.
We observe the negative sale dynamics: the demand for Mercedes cars in the United States fell by almost 5% compared with 2017. For such a large market is a significant figure.
It is difficult to predict now the brand’s sales in 2019, but Mercedes-Benz is still ahead of not only Audi and BMW, but remains the most popular European brand in the USA.
We can’t exclude that the interest of American buyers to the products of the company from Stuttgart will be boosted by the Mercedes-Benz A-Class Sedan. It should enter the US market soon, although they have not announced the prices yet.
The A-Class Sedan is believed to become a cheaper and more practical alternative to the four-door CLA coupe, a new generation of which is being prepared for production and, according to preliminary information, will not be sold in the United States.
As for the A-Class Sedan, in the American market it will be offered in two versions: a 220 Sedan and all-wheel-drive 220 4MATIC Sedan. In both cases, under the hood there is a 2.0-liter powerful four-cylinder 188-hp engine.
An all-new Mercedes GBL crossover, which sits between the GLA and GLC models, should cause a greater interest of the Americans. However, it will appear in the US not earlier than 2020.
Another thing is BMW. Bavarians put their new flagship on the conveyor – the big BMW X7 SUV. Vehicles of this class are very popular in the USA, and the new 7-seater has good prospects there.
The BMW X7, as we wrote, costs from $73,900 and is already available for order.
At the end of last year, BMW, although it lost to Mercedes, sold almost 277,000 units, but comes with a slight increase (+2%), unlike the fall in sales of its main competitor.
What about Audi? Currently its chances of catching up with the compatriots are few. Last year the company sold a little more than 200,000 cars (+ 0.5%).
Which model could help? The new Audi Q3 or Audi Q8? – Maybe. An Audi e-tron? – Not excluded. But let’s not forget about a gradual abolition of state incentives for EVs.
From April 1, 2019, the ‘green discount’ of $7,500 will decrease to $3,750. From October 1, 2019 it will become $1,875, and from April 1, 2020 disappear altogether.
However, wealthy buyers may not stop wanting to purchase the innovative Audi e-tron which costs $75K, despite further unavailability of federal tax credits.
A couple of months ago, Audi arranged a large-scale test presentation of the 400-hp e-tron in the UAE, during which journalists were able to fully appreciate all the advantages of this great electric crossover.