According to the sales results in the European market in 2018, the Audi A3 was only the second in the premium compact segment, giving way to the Mercedes-Benz A-Class.
Being recently an unconditional segment leader, it has become the second in Europe in terms of sales. Demand for the model, or rather the car family, fell by 13% compared with 2017.
Over 142,000 Europeans chose the Audi A3 (pictured above) in 2018. A year earlier, this figure was almost 164,000 people.
While the demand for the A3 was falling, the Mercedes-Benz A-Class (main rival) sales grew last year. 154,000 units were sold, 7% more than in 2017.
Why the Audi A3 sales fall, and the Mercedes A-Class ones grow? Their prices do not differ much. In Germany, for example, the A3 is priced from €25,800, the A-Class costs from €26,090.75. Apparently, the change of generations influences.
The new A3 is at the final stage of development and closer to its debut. The A-Class of the latest 4th generation has been on the market already for a year.
The European TOP10 premium compact segment also included the BMW 1 Series (its new generation is already on the way), the BMW 2 Series Active Tourer with a 7-seater Gran modification, the new-generation Mercedes-Benz B-Class, the Mercedes-Benz CLA, Volvo V40, BMW 2 Series, Alfa Romeo Giulietta and the Mini Clubman.
As for the United States, here the Audi A3 also ranks second in popularity. It is overtaken by a Mercedes-Benz model, but not by the A-Class hatchback, but the CLA four-door coupe.
Based on CarSalesBase.com