Car market

Audi A3 Is Not A Best-seller In Europe Any More

According to the sales results in the European market in 2018, the Audi A3 was only the second in the premium compact segment, giving way to the Mercedes-Benz A-Class.

Being recently an unconditional segment leader, it has become the second in Europe in terms of sales. Demand for the model, or rather the car family, fell by 13% compared with 2017.

Over 142,000 Europeans chose the Audi A3 (pictured above) in 2018. A year earlier, this figure was almost 164,000 people.

While the demand for the A3 was falling, the Mercedes-Benz A-Class (main rival) sales grew last year. 154,000 units were sold, 7% more than in 2017.

Why the Audi A3 sales fall, and the Mercedes A-Class ones grow? Their prices do not differ much. In Germany, for example, the A3 is priced from €25,800, the A-Class costs from €26,090.75. Apparently, the change of generations influences.

Mercedes-Benz-A-Class_Sedan-2019
2019 Mercedes-Benz A-Class Sedan

The new A3 is at the final stage of development and closer to its debut. The A-Class of the latest 4th generation has been on the market already for a year.

The European TOP10 premium compact segment also included the BMW 1 Series (its new generation is already on the way), the BMW 2 Series Active Tourer with a 7-seater Gran modification, the new-generation Mercedes-Benz B-Class, the Mercedes-Benz CLA, Volvo V40, BMW 2 Series, Alfa Romeo Giulietta and the Mini Clubman.

As for the United States, here the Audi A3 also ranks second in popularity. It is overtaken by a Mercedes-Benz model, but not by the A-Class hatchback, but the CLA four-door coupe.

Based on CarSalesBase.com

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