Audi returns to the biggest night in American football with a 60-second commercial “Let It Go”. Actress Maisie Williams (Arya Stark in the film “Game of Thrones”) took part in the project.
She gets behind the wheel of an all-new Audi e-tron Sportback to help kick off a global brand campaign about the ambition to enter a new era of sustainable mobility.
The global partner agency 72andSunny Amsterdam is a creator of the spot marking Audi’s 11th appearance at the game. The director is François Rousselet.
Ms. Williams herself is a vocal advocate for action on climate change. In the commercial, she sings her own interpretation of the hit song “Let It Go” from Disney’s “Frozen”, recorded at the acclaimed Abbey Road Studios in London.
The commercial can be seen here: https://www.audi-mediacenter.com/en/audimediatv/video/audi-let-it-go-4927