The 2021 Toyota Venza hybrid midsize family crossover is available now at U.S. dealerships, starts from $32,470. The automaker is launching the “Seekers of New” marketing campaign for the model.
The campaign includes a 30-second hero spot “Lifesaver” and, additionally, social and digital spots, which showcase the Venza’s premium features: the Star Gaze fixed panoramic glass roof, its ultra-quiet interior, EPA-estimated 39 mpg combined.
The integrated campaign is appearing nationally on broadcast, digital, and paid social.
The Toyota Venza offers a choice of three trim levels: LE, XLE and Limited, priced between $32,470-39,800.
Key features of the model include:
- standard Toyota hybrid system that combines a highly efficient 2.5-liter DOHC 4-cylinder engine and 3 electric motors, delivers 219 hp in total;
- electronic on-demand all-wheel drive;
- standard Toyota Safety Sense 2.0 (TSS-2.0);
- digital rearview mirror with HomeLink universal transceiver;
- Apple CarPlay, Android Auto, Amazon Alexa compatibility;
- standard hands-free power liftgate;
- 12.3-inch touchscreen with JBL and 9 JBL speakers.
Advantages: posh interior; roomy, supportive seats; cushioned ride. Disadvantages: some usability issues with the infotainment system; subpar cargo capacity, high cargo hold load floor; not as fun to drive as rivals; not the best value proposition compared to competitors (Toyota RAV4, Honda Passport).