Car market Toyota

All-New Toyota Venza Goes On Sale, A Marketing Campaign Launched

The 2021 Toyota Venza hybrid midsize family crossover is available now at U.S. dealerships, starts from $32,470. The automaker is launching the “Seekers of New” marketing campaign for the model.

The campaign includes a 30-second hero spot “Lifesaver” and, additionally, social and digital spots, which showcase the Venza’s premium features: the Star Gaze fixed panoramic glass roof, its ultra-quiet interior, EPA-estimated 39 mpg combined.

The integrated campaign is appearing nationally on broadcast, digital, and paid social.

The Toyota Venza offers a choice of three trim levels: LE, XLE and Limited, priced between $32,470-39,800.

Key features of the model include:

  • standard Toyota hybrid system that combines a highly efficient 2.5-liter DOHC 4-cylinder engine and 3 electric motors, delivers 219 hp in total;
  • electronic on-demand all-wheel drive;
  • standard Toyota Safety Sense 2.0 (TSS-2.0);
  • digital rearview mirror with HomeLink universal transceiver;
  • Apple CarPlay, Android Auto, Amazon Alexa compatibility;
  • standard hands-free power liftgate;
  • 12.3-inch touchscreen with JBL and 9 JBL speakers.

Advantages: posh interior; roomy, supportive seats; cushioned ride. Disadvantages: some usability issues with the infotainment system; subpar cargo capacity, high cargo hold load floor; not as fun to drive as rivals; not the best value proposition compared to competitors (Toyota RAV4, Honda Passport).

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