The all-new 2023 Toyota Crown debuted last month. The carmaker officially announced four body styles, and two more are on the way.
According to the automaker, the 2023 Toyota Crown full lineup includes Crossover Type, Sport Type, Sedan Type, and Estate (Wagon) Type. After a 50-year absence, the company has returned the model to America in the form of “a lift-up sedan”, as they call it on the official website.
We surmise that in Japan they call the U.S.-spec Crown a “Crossover Type”. Also, some experts name the vehicle an “SUV-like sedan”. There is a difference in wording between countries, but we deal with variations of the same model.
In Japan, the 2023 Toyota Crown should be available this fall. In America, the model is expected to land at retailers in late 2022.
Latest rumors say the new Crown will eventually add 2-door versions – a coupe and a convertible for Western markets. Both the coupe and convertible have the potential to take the Toyota badge more upmarket and bridge the gap between existing Toyota and Lexus models.
They will presumably arrive in 2025 or 2026. If the company confirms the coupe and convertible launch, at least six distinct Crown models will bear the Crown nameplate, as reported by Carbuzz.
De facto, the Crown sedan takes the place of the departing Toyota Avalon in the brand’s model range for America, although the company claims the Crown is not a replacement for the Avalon.
Will people want to buy a lifted sedan with the “Toyota Crown” nameplate that expectedly tops out at $70,000? There are more well-rounded alternatives, like the Lexus RX, for example. The latter costs around $60,000 when fully loaded.
The base 2023 Toyota Crown sedan’s estimated price is $41,000. The 2022 Lexus RX 350 has an MSRP of $46,645 (incl. a destination charge).
2023 Toyota Crown Specs and Highlights
- Hybrid MAX Powertrain: a turbocharged 2.4-liter 4-cylinder and an electric motor, 340 hp, 28 mpg
- Hybrid Engine: a 2.5-liter 4-cylinder engine and 3 electric motors, 236 hp, 38 mpg
- Standard all-wheel-drive and selectable drive modes
- 21-inch machined 10-spoke alloy wheels
- LED headlights
- Available adaptive variable suspension
- 12.3-inch infotainment touchscreen
- 12.3-inch display for the digital cluster
- Wi-Fi hotspot, wireless Apple CarPlay /Android Auto
