2023 Jeep Wrangler Facelift Got Similar Updates to the 2023 Ford Bronco

Jeep Wrangler 2023 New Paint Choices

The Jeep Wrangler has been facelifted for the 2023 model year.

The manufacturer has made several minor updates to the Jeep Wrangler for the next model year. A pair of new exterior colors pretentiously named Earl and Reign, are added. The first replaces the Snazzberry paint, and it is an aquamarine tinted shade of gray that costs $395. The second is a deep shade of purple available at $495.

The main news is that a new Freedom Edition joins the 2023 Wrangler lineup, Carscoops reports. It costs $3,295. For this money, a buyer receives black wheels, a winch-capable steel front bumper, body-colored fender flares, LED headlights and fog lights, and rock rails. American flag decals are on front fenders (they come for all 2023 Wranglers), and the rear tailgate hosts an Oscar Mike badge.

The Rubicon version got new 17-inch wheel designs. The powertrain choices remain the same: a base naturally aspirated 3.6L Pentastar V6 that delivers 285 hp and 260 pound-feet, a mild-hybrid variant based on this engine, and a 2.0L turbo-four with 270 hp and 295 pound-feet of torque.

There is also a plug-in hybrid powertrain comprising the 2.0-liter turbocharged 4-cylinder unit and two electric motors. One more option is a 3.0-liter V6 EcoDiesel that produces 260 hp and 442 lb-ft.

And finally, the range-topping Wrangler Rubicon 392 has a 6.4-liter Hemi V8 under the hood and packs 470 hp / 470 lb-ft. In general, there is what to choose from.

It’s curious that the favorite rival of the Jeep Wrangler – the Ford Bronco – has undergone similar updates (new color options, a new special edition) for the 2023 model year. Both try to keep up with each other.

Though the Wrangler significantly outsold the Bronco in June and the first quarter of 2022, its sales dropped compared to the same period in 2021, while sales of the Bronco have risen much, according to goodcarbadcar.net.

 June 2022January-June 2022
Ford Bronco8,681  sales (+983.8%)54,842 sales (6,746.7%)
Jeep Wrangler17,754 sales (-23.82%)99,498 sales (-16.15%)

The Ford Bronco offers a lot of what the Jeep Wrangler has. Both are capable off-roaders available in two- and four-door body styles, with removable doors and tops.

The Wrangler offers a wider range of powertrain options, but the Bronco is a better pick overall with better on-road handling.

The Ford SUV has a higher-end cabin, roomier seats, more cargo space, more standard tech and safety features. In addition, the base Bronco is about $1,200 cheaper than the Wrangler.

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