U.S. dealerships are receiving the 2021 Ford Bronco vehicles, and several of them are already taking advantage of huge markups.
The production of the model is in full swing at the Ford Michigan Assembly Plant, despite some supply chain issues related to the semiconductor chip and hardtop shortages. Soon we will see the new Broncos on the roads.
It must be admitted that the model is in high demand, while its availability is limited. This fact has immediately reflected in prices.
Ford Authority made a nationwide search and revealed some disappointing Ford Bronco markups. Many of them cost more than $20,000 over the manufacturer’s suggested retail price.
For example, a Cyber Orange First Edition is asked $79,115 for, while its MSRP is $59,115. A Bronco Area 51’s price at a dealer is $77,205 – $25,000 higher than the recommended price of $52,205.
At the same time, there are the Broncos, such as a 3-door Bronco Outer Banks and a 4-door Badlands, with a moderate markup, at least it looks so.
The Ford Bronco is one of the hottest offering now, so, it is not surprising dealers want to profit it off.