The new Ford Bronco’s world premiere is taking place today, on July 13, 2020, at 8 p.m. Eastern Time.
Ford unveils its 2021 Bronco lineup – a two-door, a four-door and a Sport version – across Disney television channels, as well as on Ford’s YouTube page and social media accounts.
Customers will get an opportunity to make a $100 reservation exactly from 8 p.m., when order books open.
There are several ways how to see the new Broncos:
1. Television. Due to the deal between Ford and Disney called a roadblock by marketers, viewers can use one of three Disney TV properties where they watch the reveal films in prime time Monday.
At approx. 8:09 p.m. ET, the four-door Bronco will be seen on ABC in a short film with country singer Kip Moore, as part of the Country Music Association’s CMA Best of Fest concert.
At approx. 8:11 p.m. ET, the new Bronco Sport will show off on ESPN’s SportsCenter, in a video with professional climber Brooke Raboutou.
At approx. 8:13 p.m. ET, look at the two-door Bronco on the National Geographic channel during the show National Parks: Yosemite, with the help of Academy Award–winning director (Free Solo) and professional climber Jimmy Chin.
On July 14, the Ford Bronco can be seen on Hulu.
2. In Person – at a party hosted by Ford dealers around the United States which will stream the debut instead of the TV shows.
3. Social Media – in a long-form video with detailed explanation on Ford’s Twitter, Facebook, YouTube pages, as well as via the Bronco Nation independent enthusiast community for U.S. residents.
Source: Car and Driver